Insights

Connecting with B2B Customers

How Tech and B2C Tactics Can Drive Personalization and Loyalty

Whitepaper
10 MIN READ
Jan 6, 2024

Apply Digital
Staff

How B2B organizations can improve customer engagement

Today, many B2B organizations struggle with legacy technology and outdated processes, preventing them from truly engaging with their customers — but there is a way forward.

This original whitepaper combines exclusive data from our report The Future of Customer Engagement: Achieving ROI with Loyalty, Personalization and AI with fresh insights from Apply Digital experts in platforms, enterprise solutions, and AI, to bring you a B2B-focused roadmap for improved customer engagement.

From the report:

81 %

of senior leaders say personalization is important for customer engagement

47 %

say loyalty and rewards programs are highly effective for driving repeat business

90 %

say their biggest challenge as a business is customers’ resistance to change