Insights
The 5 Most Important Things to Know About Moving to Composable Tech
Find out what key industry players have to say about transitioning to composable technology.
- Article
- 4 MIN READ
- Jul 8, 2024
-
Apply DigitalStaff
Summary
When it comes to making the transition to MACH-inspired composable technology, it’s easy to get lost in the weeds. But in the early stages of digital transformation, it can be very helpful to start with a high-level view of what to expect, what to look out for, and how to get started — all without wading into the technical details.
With that in mind, our team of composable experts gathered five key takeaways from the MACH THREE event in June, where change agents from top global brands shared the inside stories of their experiences going composable. Below, you’ll get the scoop on how digital change really happens in organizations — and tips about how you can make a successful transition to composable tech.
1. Opportunities to innovate are created, not given
Successful change agents know it’s up to them to identify where change would be beneficial, figure out how to pitch their vision, and then take steps to get the ball rolling. Simply having an idea and voicing your opinion isn’t enough: innovation means putting things into practice, so be ready to roll up your sleeves.
2. People, not technology, make change happen
Even if you have cutting-edge technology ready to deploy, true digital change can only happen with stakeholder buy-in. Take a strategic approach to your project: connect with the individuals and teams who would be impacted by your proposed change, explain the value of your proposal, and get their support. Without their backing, your initiative won’t make it past the drawing board. (Learn more about change management here.)
3. Empathize, empathize, empathize
Change is never easy, especially for professionals who are used to doing things a certain way. It’s crucial to take an empathetic approach with those who will be impacted by your initiative. Listen to their concerns; when it’s your turn to speak, be respectful and kind while demonstrating the benefits of the proposed change for them. They’ll appreciate your efforts, and may even get behind your proposal (see point number 2).
4. Show value from day one
Proposing a project that will only start generating value 12 or 18 months down the line will likely be met with skepticism from decision-makers. Instead, propose quick wins that allow your organization to start small and establish proof of concept, while delivering real value within a short timeframe. By doing so, you’ll set yourself up for bigger successes in the future.
5. Urgency is a must
Taking a casual or passive approach to a digital change initiative may see your idea gathering dust for months, before ultimately being forgotten. As stated in point number 1, you need to create opportunities for change—and a critical element of creating an opportunity is instilling a sense of urgency. Without a pressing need to change, organizations (and the people who run them) will default to the status quo. You can create urgency through competitive analysis, projected quick wins, or potential losses in the face of inaction. Your vision is already important to you; it’s your job to make it important to others, as well.
The last word
Getting a digital change initiative off the ground takes hard work and determination, but the results can be deeply gratifying. Apply Digital client Kraft Heinz recently underwent a major, multi-year digital transformation and is now reaping the rewards: the company’s fresh digital experience swept the awards categories at MACH THREE, demonstrating the power of a clear vision put into practice.
Apply Digital helps top global brands like Kraft Heinz, Coca-Cola, and the NBA create unforgettable digital experiences for their customers. Get in touch to find out more.
Partner with us
Together, we can deliver innovative solutions and drive your digital change journey.
