Work
Coca-Cola Embonor B2C
Modernizing to meet the changing expectations of consumers
Project Focus
Strategy and research
Experience design
Tech advisory and engineering
Data intelligence
Coca-Cola Embonor is a leading distributor of beverages in Bolivia and Chile and a subsidiary of Coca-Cola, one of the world’s largest beverage companies.
Project overview
Challenge
Faced with declining in-person consumer sales in Bolivia and Chile during the Covid-19 pandemic, Coca-Cola Embonor wanted to create a direct-to-consumer channel to drive sales.
Solution
A modern, dedicated B2C commerce solution built with scalable composable technology and optimized for conversion.
Technology Partners:
Key Results
Major gains in orders and product sales, an improved commerce experience for consumers, and a foundation for future growth.
+ 44 %
growth in monthly orders+ 59 %
increase in conversion rateWhen you put together high-quality developers, a clear vision, and first-class technology, you can achieve your objectives as you had planned.
A B2C commerce solution to drive beverage sales among consumers in two distinct markets
Challenge
Coca-Cola Embonor was faced with a drop in consumer sales as shopping habits changed during the pandemic. To reconnect with customers and boost sales, the company wanted to create a dedicated B2C sales channel to serve both markets.
A scalable, D2C personalized commerce experience that converts
Solution
We worked closely with the company’s sales, marketing, and content teams to bring a holistic perspective to conception, design and delivery. Our team used atomic design principles to create the foundation of an engaging B2C solution, and built the app using composable technology to ensure scalability and agility. We enhanced Commerce Layer’s integrated catalog management with search features using Algolia. This collaboration made it easy for Embonor to deliver personalized content and for consumers to find the products they want.
Exceptional increases in sales, placed orders, and user experience
Results
The company also benefited from major associated increases in B2B revenues and profits. After rolling out the new B2C commerce experience, Coca-Cola Embonor saw:
+ 94 %
increase in B2C beverage sales+ 50 k
increase in B2C orders+ 44 %
growth in monthly orders+ 59 %
increase in conversion rate
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