Insights
3 Reasons to Use Microservices
Microservices help power the modern digital experiences that today's customers expect.
- Article
- 3 MIN READ
- Nov 23, 2021
Head of Platform Strategy
Summary
Microservices are a foundational technology in the digital world. They’ve been a key part of modern technology stacks for years but saw increased adoption with the pandemic driving people online to make purchases.
The microservices architecture enables sites to deliver large applications quickly and reliably. For complex businesses and digital ecosystems, they make it possible to develop platforms using a handful of software and tools. This offers a few benefits.
By selecting the right tools and incorporating them into your architecture, you can increase the sophistication of your site. This lets you operate with the best and most modern tools.
Let’s take a closer look at the three advantages of using microservices and how they can benefit your business.
Improve personalized digital experiences
A key benefit of using microservices is that you can integrate best-in-class tools into your tech ecosystem. If you have a complex platform designed to serve millions of people through an omnichannel strategy, you need simple solutions that work in concert with your existing setup.
Microservices help you deliver a consistent experience across any device type or digital touchpoint that people encounter.
A report by Zendesk illustrated that the level of digital experience you provide is key for brands. It points out that 75% of shoppers are willing to spend additional money on brands that offer a good purchase experience. Offering user-friendly and engaging digital experiences today is a must — people expect brands to be in tune with their preferences and make it easy to find what they’re looking for.
More brands are starting to recognize this reality and make great omnichannel experiences a priority. According to the Zendesk study, three out of five people who are in charge of driving customer experience (CX) stated that their organizations had prioritized digital customer experiences that year.
To optimize the personalized experiences you’re looking to achieve, it is best to invest in flexible technologies like microservices that help you manage your platform’s content.
A decoupled approach improves your workflow
Microservice architecture offers greater freedom in the touchpoints you can create. Embracing a headless platform approach is key to deploying microservices. You’ll need to be able to work in an environment where your front-end is decoupled from the back-end, allowing you to preserve the customer experience you offer.
Working in a decoupled environment allows design and development teams to work autonomously. This helps eliminate bottlenecks when launching new products. API integrations work in concert with microservices to help your system respond to what is needed, simplify communication, and improve how information flows.
Each microservice has its own web infrastructure, so each provider is responsible for managing the level of elasticity for resources required to operate. Typically, microservices will be auto-programmed to scale up or down as the demands on your site fluctuate. This helps you avoid service drops that could happen as a result of a sudden rise in traffic, automatically overloading your server.
Microservices give you the freedom to build
When linked through APIs, microservices allow your system and selected tools to be highly compatible, even with different languages involved. As a result, you can worry less about how you’re creating your architecture or maintaining servers and can focus instead on advancing the digital strategy that will grow your business.
A key idea behind microservices is that they enable you to deconstruct rigid platforms. Each aspect of your site that traditionally relied on a specific codebase is instead a suite of small, assemblable blocks. As a result, your team can select the best blocks, or technologies, for the job.
At Apply Digital, we believe that a microservice architecture lays a solid foundation for modern businesses driving long-term strategy. Decentralizing the need for IT resources allows brands to focus on their business and not the architecture, increasing the quality of their service. If you’d like to explore how this technology can work for you, reach out to someone on our team, and we’d be happy to discuss how we can help.
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