Insights

Connecting with B2B Customers

How Tech and B2C Tactics Can Drive Personalization and Loyalty

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  • Report
  • 10 MIN READ
  • Jan 6, 2025

How B2B organizations can improve customer engagement

Today, many B2B organizations struggle with legacy technology and outdated processes, preventing them from truly engaging with their customers — but there is a way forward.

This original whitepaper combines exclusive data from our report The Future of Customer Engagement: Achieving ROI with Loyalty, Personalization and AI with fresh insights from Apply Digital experts in platforms, enterprise solutions, and AI, to bring you a B2B-focused roadmap for improved customer engagement.

From the report:

81 %

of senior leaders say personalization is important for customer engagement

47 %

say loyalty and rewards programs are highly effective for driving repeat business

90 %

say their biggest challenge as a business is customers’ resistance to change

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