Insights

The Future of Customer Engagement

Achieving ROI with Loyalty, Personalization and AI

Report
15 MIN READ
Nov 15, 2024

Lauren Milne
Chief Strategy Officer

Exclusive data: How are businesses engaging customers?

Today, many businesses are struggling to keep customers engaged. While emerging tech may provide some solutions, a truly holistic approach is needed to achieve ROI from engagement tactics. This includes leveraging tried-and-true channels including loyalty and personalization.

Apply Digital’s exclusive survey of senior leaders reveals deep insights into the challenges faced by organizations — and maps out a path for effective customer engagement.

From the report:

81 %

of senior leaders say personalization is important for customer engagement

37 %

say they have implemented AI widely across their organization

90 %

say their biggest challenge as a business is customers’ resistance to change