News
Announcing the Launch of Andertons New Composable Website
- Company update
- 4 MIN READ
- June 24, 2024
“Hyper-smooth” website launch sets Andertons up for long-term success
Apply Digital is excited to announce that Andertons, a leading music retailer in the UK, has launched their new commerce website. We want to offer a big congratulations to Andertons and look forward to seeing their digital change journey continue to unfold.
Here’s an overview of the project and how Andertons moved their technology stack from monolithic to composable.
The move to a composable tech stack
Andertons offers musicians a wide selection of guitars, amps, pianos, recording equipment, and much more. With over 50 years in the music and retail industry, Andertons recognized it was time to optimize their eCommerce experience as they strive towards becoming the best music commerce platform in the UK.
A legacy monolithic tech stack was slowing Andertons down — it was time to transition to a composable platform. They needed a new commerce stack that would enable them to launch products faster and deliver seamless user experiences to their customers. Working closely with Andertons, Apply Digital partnered to help realize their vision.
A refined tech stack to drive business impact
Apply Digital collaborated with Andertons to align with their IT roadmap and address their pain points. Our team proposed a composable tech stack that integrates with BigCommerce, Constructor, Shogun, Pimberly, Cybersource, ShipperHQ, Imega Media, and V12. This best-of-need tech stack will make it easier and faster for Andertons to launch new brand and product pages, along with enhancing their overall web experience.
Working with Apply Digital has been a unique and gratifying experience, with their team helping us achieve goals that our previous commerce solution could not. The project was delivered on budget and on time, with Apply Digital going the extra mile to get us over the line. It was a hyper-smooth release with zero glitches and a noticeably improved and faster browsing experience. This platform sets the foundation for what we want to do going forward — the exciting part starts now to make us the best online music store in the country.
A solution fit for the future
Andertons website re-platforming was the smoothest launch in the company’s history. By leveraging out-of-the-box features, our team could move faster, delivering on time and on budget.
This new platform means Andertons can now:
Launch new products and brands in minutes rather than days
Manage operations smoothly and efficiently so staff can focus on other business goals
Scale faster as required based on their needs
Together, Andertons and Apply Digital have delivered a fantastic modern, composable SaaS platform that eliminates the daily challenges that plagued the previous system. The collaboration and expertise from both teams have been outstanding, laying the groundwork for Andertons to create the best music website in the country. It's been a pleasure to work with Lee, Ben, and the team!
We want to thank our teams for their hard work and dedication to driving results.
Partners we worked with:
We also want to thank our technology partners for working alongside us to deliver an exceptional commerce experience.
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