News
Kraft Heinz Wins Three MACH Impact Awards for Digital Transformation
- Company update
- 3 MIN READ
- Jul 3, 2024
Summary
We’re excited to share that our client, Kraft Heinz, one of the largest global food brands, won three MACH Impact Awards at the MACH Alliance’s annual conference. This two-day event, held in New York City from June 17–18, 2024, centered around the principles of MACH (Microservices, API-first, Cloud-native, and Headless) and featured over 50 speakers, 30 sessions, and the MACH Impact Awards ceremony.
Kraft Heinz was awarded:
Best Manufacturing (Consumer Goods) Project
Contributor of the Year (Justin Thomas, Head of Digital at Kraft Heinz)
Grand Prix: Best Digital Experience
We partnered with Kraft Heinz to build a cutting-edge digital experience platform (DXP) that reveals valuable consumer behavior insights, streamlines content and product management, and personalizes the brand experience. These awards recognize the company’s highly effective digital transformation journey with MACH and the impacts of its collaborative partnership with our team.
“I am very proud of the Apply Digital teams and their successful deliveries of multiple Kraft Heinz projects,” said Gautam Lohia, CEO of Apply Digital. “I am also proud of our combined One Team and how we have been able to bring our expertise with Kraft Heinz to create impact. Working with them has been a fantastic experience so far, and we’re excited to continue supporting them in their transformation. We’re pleased to have extended our track record of winning MACH Impact Awards with our clients, including Coca-Cola Embonor in 2022 and The Very Group in 2023.”
Kraft Heinz’s digital experience platform has achieved an impressive 78% increase in conversion rate, a 28% increase in customer satisfaction, and a 30% increase in engagement. Our next steps involve building on top of the DXP to test and scale innovation that serves consumers in unprecedented ways. Together, we’ll continue to leverage best-of-breed MACH technologies and frameworks that enable Kraft Heinz to scale, innovate, and move faster.
2024 will mark the third year in a row that Apply Digital clients have received MACH Impact Awards, having won approximately 20% of the awards since its inception.
Learn more about our work with Kraft Heinz.
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