Work

AGI

Cultivating a digital vision

Project Focus

Strategy and research

Experience design

Tech advisory and engineering

Data intelligence

Ag Growth International (AGI), an agricultural company with a global footprint, wanted to evolve their digital presence with a new website and improved content publishing.

The AGI Resources Hub webpage appears over a green field at a farm.

Project overview

Challenge

Develop a new website for a global agriculture company and build out new content development processes.

Solution

A modern, UX-driven site that enables quick content deployment and supports the customer journey at every step.

Technology Partners:

Key Results

An improved digital experience that drives site engagement.

+ 65 %

increase in time spent on homepage

+ 13 %

increase in site page views

Apply Digital is simply fantastic to work with. There is no partner I trust more.

David Postill SVP, AGI Digital & Global Marketing at AGI

An AGI farming tool sits in a field of crops, grain siloes are in the background.

Positioning AGI for success in the digital landscape

Challenge

To ensure strong engagement with site visitors, AGI wanted to enhance the online experience and make it easier for non-technical internal teams to manage content deployment on the site. They reached out to Apply Digital to design and deliver a new website that would elevate their online presence.

A farmer holds a tablet. Three mockups of AGI's website emerge from the tablet.

AGI's mobile website shows the different platforms for grain and feed.

Meeting customer expectations with an engaging digital experience

Solution

Delivering this digital experience required close collaboration across our disciplines. Working closely with AGI’s internal teams, we rebuilt the AGI website to create an intuitive, user-friendly experience, based on findings from customer research. The new navigation system makes it easier for customers to find the content they’re looking for, while new interactive visual elements deliver a rich and satisfying journey for users. We integrated Episerver as the native Content Management System (CMS), creating a sophisticated back-end that allows non-technical staff to deploy new content quickly and easily.