Work
Shaw
A CMS success story
Project Focus
Strategy and research
Experience design
Tech advisory and engineering
Shaw (now together with Rogers), a leading Canadian telecommunications provider offering internet, television, and telephone services, wanted to expand their business line by entering the mobile world.
Project overview
Challenge
Design, build, and launch a new mobile content delivery platform in record time.
Solution
A composable omnichannel CMS that brings Shaw’s unique product offering into the hands of mobile users.
Technology Partners:
Key Results
Significant gains in revenue growth, customer acquisition, and billing per user.
+ 14.7 %
revenue growth+ 6.6 %
average billing per user growthBuilding a personalized mobile content delivery system
Challenge
Shaw wanted to enter the mobile space – fast. To do so, they needed expert technical support to design and deploy a composable CMS solution that would position the company as a top mobile provider. Adding to the urgency, the new content platform would need to launch during the Covid-19 pandemic.
A composable CMS that is flexible, customizable, and easy to update
Solution
We started by embedding our development, QA, and design experts into the Shaw team. After aligning with the company’s goals, we deployed a Contentful omnichannel CMS to support the promotion of Shaw’s uniquely customizable mobile plans – and launched in record time. Shaw’s internal specialists can now stage and publish new content quickly and securely, placing them at the forefront of the mobile services industry.
More customers, revenue growth, and strong brand awareness
Results
Following the launch of the CMS to support their mobile services offer, Shaw welcomed over 60,000 net new customers to their service. The company also realized:
+ 14.7 %
revenue growth+ 6.6 %
average billing per user growth+ 4.2 %
average revenue per user growth
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