Work
Dr. Barbara Sturm
Personalizing skincare online
Project Focus
Tech advisory and engineering
Managed Services
Dr. Barbara Sturm offers luxury skincare products with highly personalized ingredients, selling to discerning clientele across the UK, Germany, and the United States. With their growing online presence, the brand looked to improve their customer experience.
Project overview
Challenge
Dr. Barbara Sturm wanted to optimize their digital presence to create memorable, personalized user experiences that convert.
Solution
An enhanced UX with personalized routines and product recommendations, subscription selling, and improved data analytics.
Technology Partners:
Key Results
Increase in site conversion rate, improved user engagement, and creation of new revenue streams.
61 %
click-to-conversion rate from category pages8.5 x
search per session value, compared to non-search trafficCreating a personalized experience that converts
Challenge
Dr. Barbara Sturm wanted to enhance and elevate their brand’s digital experience. The goal was to engage and delight their users with personalized experiences that satisfied unique needs, while driving sales. The brand also wanted to create new revenue streams.
Improved UX that delivers an engaging journey for every visitor
Solution
Working closely with Dr. Barbara Sturm, our cross-functional teams designed and built a custom skincare Routine Finder to allow site visitors to discover and buy the products best suited to them. We also implemented a subscription selling tool, creating an easy way for the brand’s customers — including celebrity clientele — to ensure a continual supply of their favorite products.
More conversions, deeper engagement, and new revenue streams
Results
Site users deeply engaged with the skincare Routine Finder, and were more likely to purchase after using the tool than visitors who did not use the tool. Conversions increased, and a new revenue stream was launched with subscription selling, creating more value for the brand’s high-profile customers. Enhanced data analytics capabilities give Dr. Barbara Sturm valuable insights into customer behavior.
61 %
click-to-conversion rate from category pages8.5 x
search per session value, compared to non-search traffic
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