Work
PLLAY
Betting on AI
Project Focus
Strategy and research
Experience design
Tech advisory and engineering
PLLAY focuses on creating dynamic and disruptive solutions for the gaming world and wanted to bring AI, betting, and data together to form a powerful video game wager platform.
Project overview
Challenge
PLLAY wanted to grow the video game wager space with authoritative decision-making and reliable payout processing.
Solution
An innovative AI-powered app that allows players to set up matches, make wagers, chat with other players, and receive payouts.
Technology Partners:
Key Results
Over 100k app users delivering a 4x level of game engagement compared to games that do not use PLLAY wagering.
100 k
new and regular users4 x
engagement for games using PLLAYWe’ve created a great solution that rivals any we’ve seen in the space today, and we couldn’t have done it without the expertise and imagination of Apply Digital’s team.
Create a new way to play, wager, and get paid in the competitive gaming space
Challenge
PLLAY sought to create a new business model that would bring much-needed authority and reliability to the competitive gaming sector. They provided us with desired product features, but no specific design requirements — music to our creative ears.
Developing a multi-year platform strategy and roadmap
Solution
This work brought together all of our disciplines, with strategists helping to define the framework, creatives wireframing and designing the user experience, and technical experts bringing it to life with innovative tools.
Implementing a composable approach and AI tools, we built the PLLAY app from the user perspective. By leveraging computer vision to immediately determine winners of game matches, the app acts as a decision-making authority. The PLLAY app also allows players to make legal wagers, engage in chats, and collect payouts, enhancing the competitive gaming experience at every step.
Committed users, increased engagement, and a better gaming and wagering experience
Results
Over 100k gamers have downloaded the PLLAY app to date, and games that use the app have seen a 4x increase in engagement. Players using the app enjoy a simplified payout process and the peace of mind of full legal compliance.
100 k
new and regular users4 x
engagement for games using PLLAY wagering$ 45
average jackpot$ 25
average wager size per player
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